Founder Coaching

Practical, 1:1 sales coaching for SaaS founders. From prospecting and managing live opportunities to sales strategy, pricing, performance and building sales teams, we can work through the challenges that matter most to your business.

Standard

£795/ month

x2 private coaching sessions per month
60 minutes per session
Flexible monthly arrangement
Support on all things GTM related (list below)
Practical guidance and clear next steps
Payable monthly in advance

Accelerator

£1,525/ month

x4 private coaching sessions per month
60 minutes per session
Structured 8-week engagement
Weekly coaching sessions
Regular reviews of sales priorities, pipeline and live opportunities
2-month commitment
£3,050 total, payable monthly in advance

What we can work on

Founder Coaching isn't limited to a fixed curriculum. We can work through the entire sales cycle, review live opportunities, assess sales performance and discuss the wider commercial decisions involved in building and growing a SaaS business.

Each session focuses on where my experience can be most useful to you.

ICP & Market Strategy

Identifying ideal customers, evaluating market opportunities, refining positioning, developing go-to-market plans and exploring expansion into new markets.

Prospecting, Cold Calling & Pipeline

Building prospect lists, developing outreach strategies, reviewing messaging, improving cold calling, creating opportunities and establishing a consistent pipeline.

Sales Calls, Discovery & Demonstrations

Reviewing recorded sales calls, improving discovery conversations, qualification, follow-ups, running product demonstrations and communicating customer value.

Sales Performance & Execution

Reviewing individual and team sales performance, conversion rates, pipeline health, forecasting, sales activity and identifying areas for improvement.

MEDDPICC, Live Deals & Risk Assessment

Evaluating current opportunities, applying MEDDPICC, identifying deal risks, understanding stakeholders, navigating complex buying processes and developing practical deal strategies.

Value-Based Selling, Negotiations & Closing

Developing value-based selling approaches, managing trials, discussing pricing and discounts, negotiating commercial terms, navigating procurement and legal processes, and progressing deals towards closing.

Pricing, Commercial Models & Commission Plans

Reviewing pricing strategies, commercial structures, discounting approaches, sales compensation, commission plans and incentive structures.

Hiring, Sales Processes & Team Development

Hiring early salespeople, defining sales roles, onboarding, developing repeatable sales processes, supporting account executives and building effective early-stage sales teams.

Start with a conversation.

Every engagement begins with a complimentary 45-minute exploratory call to understand your business, discuss your challenges and see whether working together makes sense.